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Problem
The HandStory brand needed to be strengthened.
The e-Newsletters I wrote helped HandStory
customers become advanced users of handheld devices, and provided
unexpected insight into customer behavior.
Process
Wrote and posted the main article to the website. Created
and posted all artwork. Sectioned the article
to begin in the newsletter and continue onto the company Website.
Worked with the primary designer on template appearance. For
the designer's table- and image-based template, created and
placing headlines as .gif images, created all of the banner
art for the cover of the newsletter. The same art was then transferred
to the Website main page.
Wrote poll question and charted previous poll data.
Provided programming staff with a poll script that they
adapted.
Result
Strengthened the HandStory brand by providing articles designed
to improve user skills, with announcements about Web site services and
resources, and with links to affiliate sites with compatible content.
Polls taught us about our audience
habits and preferences. For example, although we assumed our
customers were using PDAs primarily to manage
schedules and "clip" Web content,
we discovered that the most popular PDA use
was for reading eBooks from the eBook
service that I created.
Elements
Theme development
1 Feature Article
1 Poll
1 Poll Result
1 Cover Banner Art
Internal artwork
Links into main site
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