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Article Technology |
Can Palm Re-Branding Help? Palm continues to reinvent itself with plans to open a full-sized retail store in Los Angeles. Presumably, this is part of a larger effort to resuscitate the brand that includes the renaming of PalmOne back to Palm, introducing a new logo, and plans for some future devices to use the Windows Mobile OS and Blackberry e-mail technology. This is less like the kiosks you may have seen at your local mall and more like an Apple Store. Can it work? Apple has something going for it that Palm does not: most tech-savvy consumers genuinely lust over Apple products. When was the last time you felt that way about a Palm? For this writer, the Treo 650 (phone+camera+organizer+MP3), the LifeDrive (4GB+MP3+Bluetooth and Wifi), and the affordable TX (Bluetooth+WiFi) are all less exciting than Palm Vx was at its introduction in 1999. We can only hope all these branding efforts can generate that long-lost, unsatisfied-itch we once had to get our hands on a new Palm. October 26, 2005 Web: www.netveyance.com All content Copyright © 2003–2010 by by netVeyance Consultancy and its principals, except where copyright by netVeyance clients. All rights reserved. Work samples are provided for educational use by prospective employers and clients and may not be duplicated or distributed in any format, electronic or otherwise. Trademark information is listed on the Clients page.
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